Marius Danazas

JSC «Slaugivita» (Siauliai, Lithuania) is a vendor of nursing products and it manages to find its place for a fast growth in the highly specialized market. The highlight of the enterprise is to combine commerce with training and advanced training of the nursing personnel.

Sigita Levanaite – «Slaugivita»’s managing director and one of the owners – is sure that the uniqueness of the enterprise consists in the variety and fullness of services provided.

«We are oriented not on the delivery of product but on the education. It is our characteristic feature; it is the main difference between us and competitors who provide only delivery. And our aim is not only to deliver the product but also to guarantee a full service which is to organize trainings and education for personnel, to prepare seminars and to help to advance in skills,» – Ms Levanaite says.

Siauliai enterprise mainly sales facilitating items for transfer and lifting persons who need nursing, also there are restrain system and diapers in our range of goods. «Slaugivita» represents Swedish companies «Romedic», «Etac», and Spanish company «Medicaresystem».

«Slaugivita»’s clients are treatment and rehabilitation institutions, medical care institutions and pensions. The enterprise deals with more than 200 various organizations of Lithuania and in 2005 it began to work in Latvia.

Aim is quality

«When we were beginning our action in 1998, we were among the first in Lithuania to not only deliver nursing products, but also organize training of personnel. We were trying to take into account all the clients’ demands, so, when we saw that they need some knowledge about the newest products of medical care, we started to prepare lectures and consultations,» – tells Ms Levanaite.

Although the quality of service made a big step forward in Lithuania, there are many things to do in that field. Manufacturers offer a lot of new nursing products, so, need in education and consulting is still high.

«The segment of nursing assisting items grows fast and the competition gets stronger. The enterprises, that provide these services, are aimed at quality, so we see hopeful prospects for entrepreneurship», — the company director claims.

According to her, «Slaugivita»’s aim is that its products and services would not only be useful for its clients – nursing service providers – but also rise their prestige.

The Siauliai enterprise has been increasing lately because of the growing needs in nursing products and services. From 2002 «Slaugivita»’s trade turnover has risen approximately 2,5 times – from 1 million LTL in 2002 to 2,5 million LTL in 2005. Annual growth factor is projected to be equal to approximately 20-25%.

«It is not so important to raise our turnover. To be oriented on quality of our services – that is our main goal. To make a business successful, we should create an aim and work for it little by little. It is important to do what you like and to see sense and result of your work,» – says the entrepreneur.

JSC «Slaugivita»
Main activity – nursing assisting items selling and consulting
Residence — Siauliai, Lithuania
Director — Sigita Levanaite
Turnover growth – 143,4% (2002 – 2005)